Things to Sell Online: 7 Most Demanded Products in India

1. Peel-off face mask

Looking for a trending product to sell in the beauty industry? Peel-off face masks are seeing an increase in interest across Google Trends, Oberlo, and Amazon.

According to search data from Keywords Everywhere, the term “peel off face mask” receives 30,000 searches per month, with the phrase “face peel” receiving another 27,100 searches per month, variant “charcoal face mask” receiving 41,000 searches per month, and “facial mask” 81,000 per month. 

Keywords Everywhere also shows that, for YouTube, the top 20 videos for “peel off face mask” are seeing an average of 5.3M views—with topics ranging from how to use a peel-off face mask for the first time to how to create your own at home. 

When selling trending items in health and beauty, focus on visual platforms like Instagram and YouTube. You could partner up with influencers in the space and run Instagram ads to make sales quickly. A more sustainable option is to create your own Instagram profile and publish content around your face peels and masks. 

For example, you could:

• Do a Q&A on Instagram Live on how to use your face mask for the first time
• Repost user-generated content
• Run a contest
• Make Instagram Stories highlighting product features
• Publish product posts with shopping tags
• Create funny Reels to promote your products
• Publish carousel posts 
• Utilize what hashtags are trending right now

Why are product trends like this great for selling items online? You can easily expand your product line to include other popular products in the beauty sector to maximize your potential sales.

2. Nail polishes

Thanks to a new trend in designer nails among the younger population, the global nail polish market expects to reach $15.6 billion by 2024, growing at a compound annual growth rate (CAGR) of 9.5%, according to new information from Grand View Research. 

According to Google Trends, the term “nail polish” began trending up again in March 2021, seeing an average 246,000 searches per month.

The younger generation is starting to experiment with new nail trends, driving demand for nail products including, enamel, varnish, and lacquer. These are expected to be the fastest growing color cosmetics segment because of its innovative textures and effects. Also because we’re spending more time in and we’re all looking for little changes to make. 

If you want to turn your nail polish into a bestseller, market this trending beauty product on Instagram and Pinterest. Similar to peel-off face masks, above, you can find influencers to work with and run different social ads to different customer groups to drive sales.

You could use Pinterest to create inspiration boards for different nail experiments and trendy designs for potential shoppers. 

On Instagram, focus on publishing carousel posts, which work well for two reasons:

1. You can show off all the different nail polish styles and color shades in your store.
2. No matter what size following you have, carousel posts receive up to 5.13% higher engagement compared to regular posts, according to research from SocialInsider.

3. Exercise bands

Exercise resistance bands have quickly become one of the best selling products online, to no surprise. Given mandatory government shutdowns of gyms around the world due to the coronavirus, there’s been a growing trend in at-home exercise equipment. And the easiest of them all, exercise bands of course! 

According to Keywords Everywhere, top searches are:

• Resistance bands: 673,000/mo
• Exercise bands: 25,000/mo
• Exercise resistance bands: 5,300 /mo

By focusing on niche products like exercise resistance bands, you can create blog, video, and social media content around at-home workouts. Doing this, your store will attract higher quality leads more likely to buy your products. 

Since at-home exercise may keep trending for a long time, you can also build a brand around fitness and optimize your product pages to rank in Google and bring in organic traffic. You can bundle together resistance bands with other trending products in your store or run Google Shopping and Facebook ads to target high-intent buyers and drive immediate sales. 

4. Water bottles

The global reusable water bottle market is already valued at $8.1 billion as of 2018, and is expected to continue growing by a CAGR of 3.9% until 2025. Trend data from Keywords Everywhere shows the following search volume:

• Water bottles: 103,000/mo
• Reusable water bottles: 27,100/mo
• Sports water bottle: 14,800/mo
• Custom water bottles: 22,200/mo

Google Trends data also shows a steady increase in interest for water bottles, which indicates an increase in demand for this trending product you can add to your online store. 

Increasing threats to the environment from non-reusable bottles and the rise in people leaning toward a healthy lifestyle drive this trend. Your target audience is likely to be more health-conscious and aware of the harmful effects of one-time-use bottles. 

To market this bestseller, you’ll want to show these water bottles in use. For example, you could run a contest where customers post pictures of their water bottle out in the wild. Or, create staged photos of the water bottles in an eco-friendly setting and post them on social media and use them in ads.

You can build a Custom Audience in Facebook Ads Manager and target specific groups of people. Or, run Google Ads for the keywords “reusable water bottles” so you can target customers actively searching for similar products. 

5. Blankets

If you want to sell a product that has a high-profit margin, look into selling blankets.

These days, consumers are spending more and more money keeping their homes cozy and warm during colder seasons. According to research by Future Market Insights, the increase in demand is driving the blanket market, valued at $6.6 billion in 2018, to reach an estimated $9.9 billion by 2027, growing by a CAGR of 4.6%.

Google Trends confirms this research by showing a noticeable uptrend over the past few years, with sharp peaks during the winter.

Research also shows that people are leaning more toward sustainable blankets that are also modern, decorative, stylish, and comfortable—like wool, which retailers are making more money selling than they are from cotton or polyester blankets. You can also sell custom-made blankets by teaming up with one of the many print-on-demand companies out there and letting new customers build their own.

You can sell items online like blankets through a paid search strategy. Run ads on Google for keywords such as “wool blankets” or “fleece blankets,” which generate 40,500 searches and 49,500 searches, respectively. Depending on what type of blanket you sell, you can also target more specific keywords, such as “wool camping blanket” or “blue and white throw blanket” to narrow in on higher-intent buyers. 

For social media, you can create video content to show off the benefits of your blankets. And show other creative uses for them besides just keeping you warm in bed. You can also run seasonal giveaways to promote new blankets and bestsellers. Or run Facebook ads for people in the market to buy a new blanket. 

6. Yoga and pilates mats

Yoga mats have been selling well for a while now. Due to the growing popularity in yoga and rising awareness of its health benefits, the yoga mat industry is estimated to reach $17.3 billion by 2025.

Google Trends confirms this uptick in interest.

When marketing top-selling items like yoga mats, pay attention to what your target audience is looking at on social media. For yoga-goers, the trend leans into bright and natural lit spaces with a more organic feel. 

Take photos of people using your yoga mats in a minimal and calming space—whether it be your living room or home office. Post them on social media channels like Instagram and Pinterest. Then, team up with influencers in the space to help promote your products organically. Consider providing yoga routines on platforms like Instagram and YouTube to help attract the right customers.

If you want to run ads but have a limited budget, consider the seasonality of yoga mats. Good times during the year to market yoga mats could be: 

1. “New year, new me” season in January and February
2. Early summer in June when the outdoor lifestyle trend starts
3. Gifting season in November and December

You’ll likely want to explore Facebook ads to send traffic to your website and drive sales during peak buying seasons. If you want to expand your product line, you can easily find new yoga apparel and accessories to sell using a product sourcing app.

7. Bicycles 

We’re not going to offices anymore. We’re not able to hit the gyms as frequently as we’d like. But the one thing we’ve all come to terms with is the need for exercise and the need for fresh air every once in a while. Ditching our cars and motorbikes, we saw a steady rise in the demand for bicycles in 2021 and the trend continues in 2021 as well. People are choosing to take the roads less taken to go longer rides alone and sometimes with a group. A big yay to this hot selling product in India for doing good to the environment too!