PewDiePie's Business Ideas

Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber known for his Let’s Play videos and comedic formatted videos and shows. Kjellberg’s popularity on YouTube and extensive media coverage have made him one of the most noted online personalities and content creators.

PewDiePie’s Business

PewDiePie’s income

PewDiePie’s estimated net worth is $56 million as of August 2023. This includes income from YouTube, merchandise sales, advertising, and brand collaborations. PewDiePie makes around $150,000 a day. His income has grown 17 times since 2013

PewDiePie’s income includes:

$7 million per year from YouTube and Twitch videos
Brand sponsorships from The Ridge, Opera, World of Tanks, and NordVPN
Merchandise sales
Advertising

PewDiePie’s average salary is estimated to be $12 million per year, which is $3,400 per hour for a 40-hour week.

PewDiePie’s Business Ideas

YouTube Ad Revenue: PewDiePie earns a significant portion of his income through YouTube’s ad revenue program. He makes money when ads are displayed on his videos, with earnings varying based on factors like video views, ad engagement, and audience demographics.
Sponsored Content: Like many other YouTubers, PewDiePie partners with companies and brands to create sponsored videos or integrated product placements within his content. These sponsorships can be lucrative, especially given his massive audience.
Merchandise Sales: PewDiePie has a wide range of merchandise, including clothing, accessories, and other branded products. Sales of his merchandise contribute to his income, and his fan base often eagerly supports these offerings.
Book Sales: PewDiePie has authored a book, “This Book Loves You,” which has generated revenue through sales.
PewDiePie’s Pixelings: PewDiePie released a mobile game called “PewDiePie’s Pixelings,” which may generate income through in-app purchases and ads.
Media Deals: He may have secured media deals, such as television appearances or collaborations with other media outlets, which could bring in additional income.
Affiliate Marketing: PewDiePie may use affiliate marketing by including special links in his video descriptions. When viewers make purchases through these links, he can earn a commission on the sales.
Live Streaming and Donations: PewDiePie occasionally streams live on platforms like YouTube and may receive donations from viewers during these streams.
Brand Partnerships: Apart from sponsored videos, he may enter into long-term brand partnerships or ambassadorship agreements with companies.
Investments and Business Ventures: PewDiePie has invested in various business ventures, including digital media companies and esports organizations. These investments could provide him with additional income.