Peter McKinnon's Business Ideas

Peter McKinnon is a Canadian photographer, filmmaker, and YouTuber. He was born on October 28, 1985. He started his YouTube channel in 2015 to share his knowledge and experience with other photographers and filmmakers. His first videos were tutorials and tips for camera equipment and editing software. His channel gets more than 11 million views each month. He earns between $3-$7 per 1000 video views, which increases his revenue to $46,000 monthly/$698,000 annually.

McKinnon lives in Toronto, Canada. He uses a Canon 1dx Mark II for most of his professional photography and YouTube career. He also uses a DJI Mini 2 drone for aerial shots.

Peter McKinnon’s Business

Peter McKinnon’s income

Peter McKinnon is a Canadian YouTuber and professional photographer with a net worth of around $8 million. His YouTube channel has over 5.5 million subscribers. His first videos were tutorials and tips for camera equipment and editing software.

McKinnon’s income comes from various sources, including:

YouTube ads
Merchandise partnerships
Short films and tutorials
His “Filmmaker Reacts!” series

McKinnon started his YouTube channel in 2015 while working as a freelance photographer and videographer. His first video was a vlog of the Kensington Market district of Toronto.

Peter McKinnon’s Business Ideas

Online Photography and Filmmaking Courses: Developing comprehensive online courses or workshops on photography techniques, cinematography, video editing, and post-production. These courses could cater to both beginners and advanced creators.
Camera Gear and Accessories Line: Partnering with camera gear manufacturers or launching his line of camera accessories, bags, camera straps, or lens filters inspired by his photography and filmmaking style.
Photography and Filmmaking Retreats: Organizing photography and filmmaking retreats or workshops in picturesque locations, allowing participants to learn and create under his guidance.
Stock Photography and Footage: Licensing his high-quality photos and video footage to stock photography and video platforms for a passive income stream.
Vlogging Gear Store: Curating and selling a collection of vlogging gear bundles, including cameras, microphones, tripods, and lighting equipment, tailored to vloggers and content creators.
Photography/Filmmaking Apps: Developing mobile apps or software tools designed to assist photographers and filmmakers with tasks like location scouting, shot planning, or editing.
Camera Presets and LUTs: Creating and selling customized camera presets and color grading LUTs (Look-Up Tables) for popular photo and video editing software.
Photography and Filmmaking Masterclasses: Hosting in-person or virtual masterclasses or workshops for enthusiasts and professionals to refine their skills and knowledge.
Camera Gear Rentals: Starting a camera gear rental service, offering his audience access to high-quality cameras, lenses, and equipment for their projects.
Camera Gear Review Platform: Expanding his camera gear review content by creating a dedicated website or platform for detailed reviews, comparisons, and expert recommendations.
Photography and Filmmaking Tours: Leading photography and filmmaking tours to iconic destinations worldwide, combining travel and creative education.
Content Licensing Agency: Establishing a content licensing agency that connects photographers and filmmakers with brands, agencies, and media outlets looking for custom content.
Media Production Company: Expanding into media production, producing original films, documentaries, or series that showcase his filmmaking skills and storytelling abilities.
Online Photography and Filmmaking Community: Creating a subscription-based online community or platform where members can access exclusive tutorials, resources, and engage in discussions and challenges.
Charitable Initiatives: Using his platform to support charitable causes related to art, photography, or filmmaking education.