“TikTok’s Big Move: Unveiling ‘TikTok Shop’ in the US and Its Impact on Users and Creators”

Byexpert

TikTok has launched TikTok Shop in the US, allowing users to buy products without leaving the app. The move aims to establish a new revenue stream and leverage TikTok’s cultural influence. The app now features a Shop button on the home screen and videos will contain a Shop button for some products.

TikTok Shop is an online marketplace that allows users to buy products directly in the TikTok app. Creators, brands, and merchants can highlight and sell their products on the platform. Users can: 

  • Search and discover products
  • Browse products under different categories
  • Manage their orders
  • Tag products in their in-feed and live videos
  • Buy products directly while watching TikTok LIVE videos
  • Browse in-feed videos on the For You page
  • Click on brand profiles’ pinned shopping badges

TikTok Shop eliminates the need for redirecting users to external websites. Users can buy products directly from videos and feeds. 

For creators, TikTok Shop allows them to: 

  • Highlight and sell their products on the platform
  • Tag products in their in-feed and live videos
  • Eliminate the need for redirecting users to external websites

Top TikTok Creator in the world

Here are some of the top TikTok creators in the world: 

  • Bella PoarchA Navy veteran and helicopter mechanic, Poarch has 92.8 million followers and is one of the highest-earning TikTok personalities. 
  • Addison RaeRae has over 87 million followers and became famous after her video of the song “Obsessed” by Mariah Carey went viral. 
  • Zach KingKing is known for his 6 second Bali videos, which he calls “digital sleight of hand”. 
  • Loren GrayGray is a singer with 53.6 million followers. She’s known for her viral lip-sync and dance videos. 
  • Josh RichardsRichards is one of the highest-paid TikTok stars. He’s known for his singing, dance, and lip-sync videos. 
  • Avani GreggGregg is known for posting content related to beauty and makeup. She earned the nickname “Clown Girl” after posting a video of her transformation into a Harley Quinn-style clown. 
  • Baby ArielAriel is an American social media influencer, actress, and singer. She was featured as one of the top influential people online by Time Magazine. 
  • Jason DeruloDerulo has over 32 million followers. He shares fun and comedic clips, as well as sneak peeks of his home life. 
  • Kimberly LoaizaLoaiza has 72.2 million followers. She shares content on dances, songs, and life as a couple with her husband Juan de Dios Pantoja
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