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Yes Theory Net Worth

Yes Theory is a Canadian digital media brand that started as a YouTube channel. The channel is known for its unique, adventurous, and inspiring content. Yes Theory’s mission is to empower people to get out of their comfort zones to live a more fulfilling life. 

Yes Theory was founded in 2015 by four men from four different continents. The founders are Thomas Brag, Ammar Kandil, Matt Dahlia (formerly Matt Dajer), and Derin Emre. They bonded over the idea that life’s greatest moments and deepest connections exist outside your comfort zone. 

Yes Theory is based in Venice Beach, California. They produce content that consistently pulls in over 20 million views per month. Yes Theory also offers adventure sports booking, videos, and blogs. 

Yes Theory’s content contains a variety of cautionary content. Swears including the s-word and f-word are often bleeped out, but a few do manage to squeak by the censor. Misuses of God’s name are also heard. 


Yes Theory Net Worth

Yes Theory, an entertainment company that started as a YouTube channel, has a net worth of $1.9 million as of June 2021. The channel has over 8 million subscribers and 1 billion views. 

The channel’s annual salary and income is estimated at $100,000 a year. The channel’s creators include: 

  • Matt Dahlia: A French-American author and entrepreneur who co-founded Yes Theory. He has a net worth of $1.5 million.
  • Matt Dajer: A founding member of Yes Theory who left the channel and social media.

The four members of Yes Theory met in Montreal in 2015. They bonded over the idea that life is best lived outside of your comfort zone. 


Yes Theory Business

Yes Theory income sources

Yes Theory is an entertainment company that started as a YouTube channel.  Their content has been praised for its authenticity and positivity.  They earn money from their YouTube channel, which receives an average of 300,000 views per day. YouTube content creators earn between $7 and $10 per 1,000 monetized views. Monetized views are usually between 40% and 80% of the total views. Yes Theory’s annual income is around $240,000. 

Yes Theory also offers adventure sports booking, videos, and blogs. Their estimated annual revenue is $18.7M. 


Yes Theory Business ideas

  1. Merchandise: Expanding their merchandise line with products like clothing, accessories, and lifestyle items that carry their brand and ethos can be a profitable venture. Fans of Yes Theory may be eager to purchase items that align with their message.
  2. Subscription-Based Content: Offering exclusive content, behind-the-scenes footage, or early access to videos through a subscription model on platforms like Patreon can create a stable source of income while rewarding their most dedicated fans.
  3. Book Publishing: Writing a book that delves deeper into their personal experiences, philosophy, and the lessons they’ve learned from their adventures can be a way to inspire and connect with a wider audience.
  4. Podcast: Launching a podcast where the Yes Theory team discusses their adventures, interviews guests, and explores the themes of personal growth, risk-taking, and self-discovery can attract a dedicated listenership and advertising revenue.
  5. Adventure Experiences: Organizing and selling adventure experiences or challenges to fans who want to participate in Yes Theory-style activities, such as travel adventures, personal growth retreats, or team-building workshops.
  6. Documentaries or Series: Producing longer-form documentaries or series that follow the Yes Theory team on their most ambitious and transformative adventures. These can be sold to streaming platforms or showcased on their own platform.
  7. Online Courses and Workshops: Creating online courses or workshops that teach the principles of personal growth, risk-taking, and building a positive mindset, drawing from their own experiences and expertise.
  8. Collaborations and Partnerships: Partnering with brands or organizations that align with their values and vision can lead to sponsorship deals and co-branded projects.
  9. Community Engagement: Fostering a deeper connection with their community by hosting meetups, events, or retreats can strengthen the Yes Theory brand and create opportunities for direct engagement with their fans.
  10. Philanthropy and Impact Initiatives: Launching initiatives or campaigns to make a positive impact, such as supporting charitable causes, environmental conservation, or social initiatives, can align with their mission and values.
  11. Educational Outreach: Collaborating with educational institutions to inspire students to embrace discomfort, explore new experiences, and build resilience can be a way to spread their message and inspire the next generation.
  12. Adventure Gear Line: Creating and selling adventure gear or equipment designed for their unique challenges and experiences, such as clothing, travel accessories, or outdoor equipment.
  13. Virtual Reality (VR) Experiences: Developing immersive VR experiences that allow viewers to virtually join Yes Theory adventures can be a unique way to engage their audience and reach new fans.

Yes Theory Top5 Most Viewed YouTube Videos

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